Industry

SaaS

Client

Nulab

Building and scaling brand for a $28M global SaaS

Vertex - End to end web and brand design

Building and scaling brand for a $28M global SaaS

Nulab is a global SaaS company with one brand and four collaboration products used by millions of teams worldwide

Vertex: a decentralized exchange focused on efficient Web3 trading

My role focused on:

- Leading design strategy across four products and the marketing website
- Ensuring consistent visual direction across marketing, product, web, and content
- Designing and reviewing assets for campaigns and paid advertising
- Evolving brand guidelines and supporting major launches and site updates
- Creating storyboards and reviewing work with motion and junior designers

Promo videos

Promo videos

Promo videos created from idea to execution. I worked on scenarios, overall logic, and storyboards, guided the visual direction, and collaborated closely with motion designers throughout animation and feedback rounds.

Website

Website

Regular work on website updates, including new pages and landing pages, focused on clarity, consistency, and strong product presentation.

Illustrations for blog and newsletter

Illustrations for blog and newsletter

A consistent illustration style developed for Nulab and used regularly for blog and newsletter content. Complex topics were translated into clear and friendly visuals

UI and in product illustrations

UI and in product illustrations

UI visuals created to simplify complex interfaces, highlight key features, and present Backlog and Cacoo in a clear, approachable, and visually engaging way

Social Media

Social media

Visual content created for marketing campaigns across social media and paid ads, including assets for social platforms, YouTube covers, and promotional materials

AI generated images

AI generated images

AI generated visuals and animated avatars created for product scenarios. This included a large scale project with over 50+ images replacing stock photography with cohesive, diverse, and professional looking users

The updated brand system aligned four products under a single, cohesive visual language and made it easier for teams to work consistently across marketing, web, and product

- 4 SaaS products unified under a single, coherent brand system
- 100+ marketing assets delivered for campaigns, launches, and ongoing communication
- Dozens of ads and paid media visuals created and adapted across channels
- Storyboards and visual concepts developed for video, motion, and social content
- Multiple product and feature launches supported with consistent design assets
- Major website updates delivered without breaking brand consistency
- Brand guidelines updated and extended, reducing ad-hoc decisions and improving design efficiency across teams