Industry
SaaS
Client
Nulab
My role focused on:
- Leading design strategy across four products and the marketing website
- Ensuring consistent visual direction across marketing, product, web, and content
- Designing and reviewing assets for campaigns and paid advertising
- Evolving brand guidelines and supporting major launches and site updates
- Creating storyboards and reviewing work with motion and junior designers
Promo videos created from idea to execution. I worked on scenarios, overall logic, and storyboards, guided the visual direction, and collaborated closely with motion designers throughout animation and feedback rounds.
Regular work on website updates, including new pages and landing pages, focused on clarity, consistency, and strong product presentation.
A consistent illustration style developed for Nulab and used regularly for blog and newsletter content. Complex topics were translated into clear and friendly visuals
UI visuals created to simplify complex interfaces, highlight key features, and present Backlog and Cacoo in a clear, approachable, and visually engaging way
Visual content created for marketing campaigns across social media and paid ads, including assets for social platforms, YouTube covers, and promotional materials
AI generated visuals and animated avatars created for product scenarios. This included a large scale project with over 50+ images replacing stock photography with cohesive, diverse, and professional looking users
