Formalize is a no-code platform focused on streamlining business onboarding and improving lead conversion
Formalize is a no-code platform focused on streamlining business onboarding and improving lead conversion
I led the digital design for the marketing website and supported the product through targeted UI refinements. I worked on landing page dsign from zero, key interfaces, data visuals, and presentation materials, ensuring clarity and consistency across marketing, product, and sales touchpoints.
The redesigned website helped better communicate Formalize’s value proposition and improved how complex onboarding features were presented to potential customers. Streamlined navigation and clearer visual hierarchy reduced friction across key user journeys
In parallel, small but meaningful UI refinements inside the product improved usability and visual consistency, reinforcing the brand across both marketing and product touchpoints and supporting stronger lead conversion and sales communication.
